CUSTOMER PORTAL NAVIGATION
Users visit the customer portal with clear intent to complete specific tasks—primarily submitting claims or making payments. However, current navigation structure creates friction in their journey. Users struggle to locate these essential features, which are nested within the Services tab, and lack clear understanding of how content is organized within this section. This navigation confusion prevents users from efficiently completing their primary objectives, leading to frustration and potential task abandonment.
My role
UI/UX Designer
Company
Singlife
Year
2024
How it started
ARTEM is a creative project that involves the creation of posters and other promotional materials for a limited run of a one-man play titled "Artem". The project is a collaboration between me and your colleague, who is the writer and performer of the play.
Bottom line
The play Artem is a thought-provoking and emotional journey that explores the complexities of human relationships, identity, and self-discovery. My task was to create visually stunning and impactful posters that capture the essence of the play and attract the attention of potential audience members.